EMBRACE ESG | FINTECH

Your One-Stop ESG SOLUTION



MEET THE PEOPLE BEHIND THE SCENES



Daniel Lee



FOUNDER



With a distinguished career spanning the insurance and finance sectors, Daniel brings deep expertise in risk management, financial strategy and long-term value creation for organizations and individuals alike. Passionate about Environmental, Social and Governance (ESG) principles, Daniel recognizes that sustainable practices are no longer optional—they are essential for resilience, competitiveness and positive impact in today's world. He is driven by the belief that integrating ESG factors not only mitigates risks and unlocks new opportunities but also drives stronger financial performance, stakeholder trust, and societal progress.


Leveraging his extensive industry network and insights, Daniel is committed to educating and empowering businesses—particularly Small and Medium Enterprises (SMEs)—to adopt ESG frameworks effectively. Through practical guidance, workshops and strategic support, he helps companies embed sustainability into their operations, enhance governance, reduce environmental footprints and build inclusive cultures that foster long-term success and viability.




Oscar See



CO-FOUNDEr



With over 25 years of experience working with globally renowned brands—including Jaeger-LeCoultre, Breitling, Miele, American International Assurance (AIA), GUESS, and Reebok International—Oscar has developed a deep understanding of how leading multinational corporations operate, scale, and thrive.


In recent years, Oscar has played a pivotal role in driving the strategic development of SME Centre@SICCI. Through this work, he has built strong engagement with Small and Medium Enterprises (SMEs), gaining valuable insights into their unique challenges and growth opportunities. Drawing on his extensive commercial network and proven expertise, Oscar is now dedicated to guiding SMEs toward sustainable success. He is committed to educating and empowering more businesses, helping them navigate their growth journeys, strengthen resilience, and achieve long-term viability in today's competitive landscape.



Prof Lawrence Loh



Board Advisor to Embrace esg
director, centre for governance and sustainability
professor in practice of strategy and policy, nus



Prof Lawrence Loh is Director, Centre for Governance and Sustainability (CGS) at NUS Business School, National University of Singapore where he is Professor in Practice of Strategy and Policy. Prof Loh received a PhD in Management from Massachusetts Institute of Technology. His thesis on technology governance was awarded global first prize in the worldwide doctoral competition in the field of management information systems.


Prof Loh is a lead investigator on a study in sustainable banking for all listed banks in ASEAN. Recently, he spearheads market studies on climate reporting in ASEAN as well as nature and biodiversity reporting in Asia Pacific. Prof Loh serves as judge for many corporate sustainability awards and competitions in Singapore and the Asian region. Prof Loh conducts executive development programs in sustainability for leading institutions across Asia Pacific and Singapore. He is a multi-time winner of NUS Annual Teaching Excellence Award and NUS Business School Teaching Excellence Award. His name has been placed on the University’s Honour Roll for excellent teaching. Prof Loh is a regular commentator for leading global and local media. He has a citation count of some 500 per year across media worldwide, including numerous front-page headlines.



James Cronan



CHIEF TECHNOLOGY OFFICER



James is a leader internationally across the ESG space working with businesses and projects spanning Europe, Asia, Africa, Australia and the US. James has a background within the financial services sector working in banking, equities trading, risk and compliance before moving into the ESG and sustainability market over 12 years ago.


James bring with him a unique skillset, coupling knowledge of the financial and investment market with various project experience across property, renewables, infrastructure, government and the build environment globally.



Edmund Cheng



CHIEF OPERATING & ADMINISTRATIVE OFFICER



Edmund is a proven leader in business management, operations & project management and planning & organisation. He has served his early career in the Singapore Armed Forces spanning multiple appointments from human resources, operations and capability development before joining the private sector and managed a $20M+ business with 1,000 employees as the Singapore country head for a UK MNC. He was previously head of human resources for Far East Organization's F&B Group.


Currently, he is a managing partner of a business advisory firm providing advisory and consultancy on corporate financing, human resources, organisational restructuring, financial management and regulatory affairs.


Edmund graduated with a Bachelor of Mechanical Engineering and a Master of Business Administration. He also holds a Graduate Diploma in Human Resource Management and a Certificate in Public Relations and Mass Communications.



Jaimie Lim



HEAD, BUSINESS SOLUTIONS & PARTNERSHIP



Jaimie graduated from The National University of Singapore with a Bachelor’s in Economics and Statistics. She has more than 26 years of experience in the financial sector, working in top global investment banks such as Morgan Stanley, Nomura and UBS in various roles as a Private Banker, Product Specialist and Corporate Advisor raising and managing Clients’ investments.


She spent 10 years in Insurance and Estate Planning and is currently expanding her knowledge and skills in the area of Philanthropy. She has a wide network of High Net Worth(HNW), Ultra High Net Worth(UHNW) & Corporate Clients from Singapore and around the Region. At the same time, she is also passionate and driven about sustainability which is reflected in her 10 years partnership with Waste2Wear where she represented the company in Sales & Business Development for Singapore & Malaysia, helped the company raise funds for growth and this year Waste2Wear will be listed on The Stock Exchange. She has used her extensive network and skills to raise awareness & funds for Waste2Weave & Ocean Plastics Social Initiatives.




R. Raghunathan



SHARIAH COMPLIANCE OFFICER



R. Raghunathan is the former Chief Executive Officer of the World Wide Fund For Nature (Singapore) Ltd. As CEO of WWF-Singapore for nearly four years from 2020 to 2024, he was focused on shaping conservation and sustainability strategies with global impact and local relevance, bringing communities, businesses and governments together to enable change. As a former partner of PricewaterhouseCoopers (PwC) Singapore, he also has more than 25 years of experience in management and business consulting, having spearheaded successful transformation strategies for organisations in Singapore and the region. He currently serves as a Director on the board of The Silent Foundation, a philanthropic grant making organisation in Singapore that supports charities that work on environmental sustainability and inter-racial harmony.


He graduated from the University of Delhi with an Honours Degree in Commerce. He also holds the Singapore Chartered Accountant and CPA (Colorado, USA) qualifications.BK possesses many years in private equity investments and direct entrepreneurial setups.



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